John Latimer

As a songwriter, entrepreneur and music business professional, John Latimer has over 25 years experience in various aspects of the entertainment and music industry including Talent Buying, Booking, Event and Concert Promotion, Artist Development, Record Label Ownership, Artist and Event Management, Video Directing and Producing, Festival Consulting, Promotion, Publicity and Publishing. 

Latimer’s projects, collaborations and companies include:

John Latimer is the owner and founder of Latitunes Music Publishing.  Latimer began promoting events and concerts while in high school, and has continued to work with international stars and talent in numerous capacities throughout his career. After graduating from the Fisher College of Business at The Ohio State University and  a brief stint at managing a band of friends, Latimer’s first real job in the entertainment business was finding and promoting performances and events for the Pirates Cove Nightclub located in the mecca entertainment district of the day known as the Cleveland Flats. Some of the early concerts he promoted included acts such as Duran Duran, Steppenwolf, The Police, Bon Jovi, Cout Basie Orchestra, The Pyschedelic Furs, X, A Flock of Seagulls, Greg Allman & Dickey Betts, Levert, and Wendy O Williams.

With this experience to his credit. Latimer was offered a job as an agent with Energy Talent Agency. Now in the business of selling talent, instead of buying, Latimer booked local and regional talent while still paying attention to the trends of national tours.

After a few years, one of Latimer’s clients offered him a talent buying position with the Limelight Entertainment Complex where Latimer once again promoted and produced concerts and events. The venue also hosted a regional television show entitled “In The Limelight,” where Latimer began learning the basics of video production, editing, directing and videography.

Latimer then went on to form Bullseye Booking Agency, with partner George Paul, where he once again put on the agent hat to book and promote acts throughout the Eastern US, including The Romantics, Robin Trower, I-Tal, The Violent Femmes, Three Dog Night, Rare Earth, Bodeens, and The Thompson Twins, The Godz, Spirit, and The Producers.

Latimer then formed Play Records, with partner Mark Littnen, to promote the acts signed to his booking agency. The label released thirteen albums including 3 multi-artist compilation albums: Exhibit A, Exhibit B, and Exhibit C. One of the cuts featured Trent Reznor, later of Nine Inch Nails fame, on keyboards.

As a natural step to further promote music, Latimer co-produced and co-directed, with friends Tom Common and Patrick Wilbarham, two television shows: “Good Rockin’ Tonight” and “Alternate Beat“. Over 100 episodes were cablecast to over one million homes in New York, Cleveland, Chicago and San Francisco. These shows included music videos, interviews and music news. Some of the acts Latimer worked with on Good Rockin’ Tonight and Alternate Beat included: The Red Hot Chili Peppers, The Ramones, Echo and the Bunnymen, Adrian Belew. U2, The Godfathers, Pere Ubu, R.E.M., Megadeth, and Jerry Harrison,

As Latimer promoted more and more shows, large companies began utilizing his skills for event promotion. Latimer formed Events Unlimited to fill the niche, working with acts such as Manhattan Transfer, Spiro Gyra, Bill Cosby, and Charlie Daniels.  Latimer also managed the Pete Best Tour in promotion of Best’s autobiography Beatle! The Pete Best Story, where they gained media exposure through Rolling Stone Magazine, M-TV, VH-1, Global Satellite Network, Larry King Live and multiple regional and national radio outlets.

About this time, Latimer teamed up with fellow music business professionals Lee Marshall, Dewey Forward, Tony Ciulla, Michael Belkin and Mark Litten to form Undercurrents, Inc which began as an annual music industry conference, showcase, promotion and trade show. During one weekend of each year, over 150 acts showcased their talent to music industry executives to gain exposure in the music and entertainment industry. Some of the acts showcased have included Rusted Root, Mike O’Brien, The Smithereens, Paul Sanderson, Dink, and Love/Hate.  As Undercurrents has evolved, it has become a niche marketing and promotion company that endorses shows and holds monthly educational forums about the music industry.

Currently, in addition to providing consulting services to musicians, songwriters, bands and independent labels, Latimer teaches at Cuyahoga Community College where he is an adjunct instructor in the Recording, Arts and Technology Department. His courses include Concert Promotion, Independent Records and Entertainment Booking.  He also participates as a panelist, educator and speaker at entertainment conferences, music seminars, and special events.

Latimer’s first book, Event and Concert Promotion, an instructional how-to on promoting concerts and events, is available through Latitunes Publishing.  Four other books followed: Artist Development in the Music Business, Business Plans for Artists, Music Industry Tips and Forget the Majors… Launch you own Record Label.

In 2011, Latimer teamed up with Bill Hartzell for a weekly podcast The Music Biz Workshop which explores the business side of music, sharing expertise and ideas with musicians, songwriters and bands. In addition to working within the entertainment industry, Latimer has worked with numerous non-profit organizations including co-founding the Cleveland Music Group, participating on boards of the Boy Scouts of America and the YMCA, as well as working with the Fatherhood Initiative.