John Latimer

As a songwriter, entrepreneur and music business professional, John Latimer has over 25 years experience in various aspects of the entertainment and music industry including Talent Buying, Booking, Event and Concert Promotion, Artist Development, Record Label Ownership, Artist and Event Management, Video Directing and Producing, Festival Consulting, Promotion, Publicity and Publishing. 

Latimer’s projects, collaborations and companies include:
Alternate Beat TV Show
Bullseye Booking Corp
Events Unlimited
Global Podcasting Company
Good Rockin’ Tonight TV Show
Latimer and Litten Management
Latimer Publishing
Latitunes Publishing, LLC
Medic Bank
The Music Biz Workshop
The Pete Best Tour
Play Records
The Web Marketeers
Webstar America

Latimer began promoting events and concerts while in high school, and has continued to work with international stars and talent in numerous capacities throughout his career. After graduating from the Fisher College of Business at The Ohio State University and  a brief stint at managing a band of friends, Latimer’s first real job in the entertainment business was finding and promoting performances and events for the Pirates Cove Nightclub located in the mecca entertainment district of the day known as the Cleveland Flats. Some of the early concerts he promoted included acts such as Duran Duran, Steppenwolf, The Police, Rare Earth, Bon Jovi, Count Basie Orchestra, X, A Flock of Seagulls, and Wendy O Williams.

With this experience to his credit. Latimer was offered a job as an agent with Energy Talent Agency. Now in the business of selling talent, instead of buying, Latimer booked local and regional talent while still paying attention to the trends of national tours.

After a few years, one of Latimer’s clients offered him a talent buying position with the Limelight Entertainment Complex where Latimer once again promoted and produced concerts and events. In addition, the venue also hosted a regional television show entitled “In The Limelight,” where Latimer began learning the basics of videography production, writing, editing, and directing.

Latimer then went on to form Bullseye Booking Agency, with partner George Paul, where he once again put on the agent hat to book and promote acts throughout the Eastern US, including The Romantics, Robin Trower, I-Tal, The Violent Femmes, Three Dog Night, Levert, Bodeans, Greg Allman & Dickey Betts, The Thompson Twins, The Godz, Spirit, Megadeth and The Producers.

Latimer then formed Play Records, with partner Mark Litten, to promote the acts signed to his booking agency. The label released thirteen albums including 3 multi-artist compilation albums: Exhibit A, Exhibit B, and Exhibit C. One of the cuts featured Trent Reznor, later of Nine Inch Nails fame, on keyboards.

As a natural step to further promote music, Latimer co-produced and co-directed, with friends Tom Common and Patrick Wilbraham, two television shows: “Good Rockin’ Tonight” and “Alternate Beat“. Over 100 episodes were cablecast to over one million homes in New York, Cleveland, Chicago and San Francisco. These shows included music videos, interviews and music news. Some of the acts Latimer worked with on Good Rockin’ Tonight and Alternate Beat included: The Red Hot Chili Peppers, The Ramones, The Pyschedelic Furs, Echo and the Bunnymen, Adrian Belew, U2, The Godfathers, Pere Ubu, R.E.M. The Sugarcubes, and Jerry Harrison.

As Latimer promoted more and more shows, large companies began utilizing his skills for event promotion. Latimer formed Events Unlimited to fill the niche, working with acts such as Manhattan Transfer, Spiro Gyra, Bill Cosby, and Charlie Daniels.  Latimer also managed the Pete Best Tour in promotion of Best’s autobiography Beatle! The Pete Best Story, where they gained media exposure through Rolling Stone Magazine, M-TV, VH-1, Global Satellite Network, Larry King Live and multiple regional and national radio outlets.

About this time, Latimer teamed up with fellow music business professionals Lee Marshall, Dewey Forward, Tony Ciulla, Michael Belkin and Mark Litten to form Undercurrents, Inc which began as an annual music industry conference, showcase, promotion and trade show. During one weekend of each year, over 150 acts showcased their talent to music industry executives to gain exposure in the music and entertainment industry. Some of the acts showcased have included Rusted Root, Mike O’Brien, The Smithereens, Paul Sanderson, Dink, and Love/Hate.  As Undercurrents has evolved, it has become a niche marketing and promotion company that endorses shows and holds monthly educational forums about the music industry.  Latimer consults with artists and entertainment industry professionals about their specific projects.

Currently, in addition to providing consulting services to musicians, songwriters, bands and independent labels, Latimer teaches at Cuyahoga Community College where he is an adjunct instructor in the Recording, Arts and Technology Department. His courses include Concert Promotion, Independent Records and Entertainment Booking.  He also participates as a panelist, educator and speaker at entertainment conferences, music seminars, and special events.

Latimer’s first book, Event and Concert Promotion, an instructional how-to on promoting concerts and events, is available through Latitunes Publishing.  Two upcoming books are in production, Music Industry Tips and Forget the Majors… Launch your own Record Label.

In 2011, Latimer teamed up with Bill Hartzell for a weekly podcast The Music Biz Workshop which explores the business side of music, sharing expertise and ideas with musicians, songwriters and bands.  As a weekly podcast, The Music Biz Workshop offers information and feedback about various topics in the entertainment industry.

In addition to working within the entertainment industry, Latimer has worked with numerous non-profit organizations including co-founding the Cleveland Music Group, participating on boards of the Boy Scouts of America and the YMCA, as well as working with the Fatherhood Initiative, the Noteworthy Federal Credit Union and the Ohio Family Support Association.

A Passion for Creation

Latimer’s comprehensive suite of professional services caters to a diverse clientele, ranging from artistic projects, promotions, performances, recording, merchandising and licensing.

As a Producer

John Latimer is a producer of both audio and video with the release of 13 albums and 100 episodes of 2 TV shows.

As a Writer

Through Latimer Publishing, LLC, John Latimer has published 5 books, over 20 websites, 2 movie bibles, and over 300 songs.

As a Promoter

As a talent buyer and concert / event promtoer, Latimer has dealt with everything between open-mics and large scale festivals.

As a Educator

As an instructor at Cuyahoga Community College for over 15 years, Latimer teaches Music Business, Concert Promotion, Record Labels and Booking.

As an Entrepreneur

Latimer has started over 20 companies and currently owns or co-owns 6 companies.

As a Consultant

Much of Latimer’s time is spent with clients in need of project management involving promotion, planning and production.

Latimer’s Background

Networking and Relationships

  • Collaborate with fellow creators.
  • Showcase projects.
  • Build relationships.

Artist Projects

  • A world of thought-provoking articles.
  • Case studies that celebrate architecture.
  • Exclusive access to design insights.

“Latimer has saved us thousands of hours of work, tons of money and has unlocked insights we never thought possible.”

J. Stratford

CEO, Undercurrents, LLC

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